MAGNETS
THE MATERIALS BEHIND THE MODERN WORLD
Small quantities.
Huge impact.
Discover the 17 rare earth elements powering magnets, electronics, clean energy, medicine and advanced manufacturing.
17elements
2families
∞applications
REE
NdDyLaY
WHY “RARE”?
Not necessarily scarce.
Just hard to separate.
Rare earths are a group of chemically similar metals. Their names can be misleading: many are relatively abundant in Earth's crust, but they rarely occur in concentrated, economically mineable deposits. Their similar chemistry makes separation especially challenging.
THE PERIODIC LANDSCAPE
Meet the 17
FROM MINE TO MACHINE
Where they matter
DISPLAY & LIGHT
Color at the atomic scale.
Europium & terbiumCLEAN ENERGY
Electric motors & generators.
Nd, Pr & DyMEDICINE
Imaging, diagnostics & therapy.
Gadolinium & lutetiumTHE BIGGER PICTURE
A global resource.
A strategic challenge.
Rare earth supply chains span exploration, mining, separation, refining, alloying and manufacturing. A disruption at any stage can affect technologies far beyond the mine.
01ExploreFind deposits
02MineExtract ore
03SeparateSplit elements
04RefineProduce oxides/metals
05ManufactureBuild components